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Increasing your website exposure and rating in search engine results pages (SERPs) is known as search engine optimization.

In PPC (Pay-Per-Click) advertising, which is a type of digital marketing, advertisers are charged a fee each time one of their adverts is clicked.

Content marketing is important because it is a profitable and sustainable marketing method that helps your company earn.

Digital marketing is a broad term that refers to any marketing strategy that utilizes digital channels.